Safety is always a top resident concern, but security initiatives don’t have to drain the budget
Why did “This is a safe place to live,” score so high? That’s what I asked my property manager client when she shared the results of her latest resident survey. Her “safety and security” score was higher since her previous survey, and here’s how she did it…
First she contacted neighboring communities and HOAs to establish a zone of interest. Then she contacted the police and fire departments and asked for any resources and property inspections that could help foster safe communities.
Within the first six months of her safety initiative:
She also sends residents severe weather alerts and notifies residents to give them a heads-up to help them stay safe. She shared a few recent examples:
Her attention to safety issues has increased awareness in her community. That alone heightens the perception of security. In addition, her residents are now more security conscience and most of the children in her complex know what to do in an emergency. In a very short period of time, her residents got a strong message that their safety and security were community priorities.
As an added bonus—and this is big—she accomplished this without draining her budget. Her budgeting strategy is, “Keep your eye on the prize and don’t skimp on the most important things that affect retention: maintenance services, safety and security, and good customer service.” I think she’s got it right.
Put Affordable Technology to Work for You
A notification service like One Call Now is an effective security enhancement for managed communities. One Call Now makes it fast and easy to keep residents in the loop. Create one message, send it only once and it’s delivered as voice or text to land lines, mobile phones, email and social media. It’s a surprisingly affordable technology that eliminates costly paper communications. Automated features save loads of staff time. Multiple delivery points for each resident make it convenient for them to stay informed.